BPI for Sales

Arizona Business Center

Consulting Group

BPI for Sales

To Increase Profits in a Down Economy
Make Sales and Marketing a TEAM Sport

Dr. Bob Roth Rolls Out “Six Sigma - ish”
Training for Cross-Functional Teams

When economic times get tough companies turn to their sales and marketing people to increase profits and to keep sales growing. During most of the past century sales and marketing people have been up to the task. But, today, something fundamental has changed and sales and marketing band-aids are failing to do what needs to be done.

The problem, according to Dr. Bob Roth, founder of Scottsdale-based BPI for Sales^TM, is that “Today’s Internet-wired consumers want what they want. Companies that fall short of giving them what they want are punished. And in this economic downturn many companies are being punished severely.”

According to Dr. Roth, companies that hope to consistently increase profits by giving their customers what they want need to connect three “dots.” The traditional sales and marketing functions are only one of those three dots (and that is why traditional sales and marketing band-aids are failing).

The sales and marketing dot can only Promise customers what they want. That promise has no value (in fact it may have a negative value) if a second dot does not Produce what customers want. And, even when the first two dots promise and produce what customers want . . . profits and sales will not increase until a third dot Delivers what they want to them.

“Throughout the 20th Century the dots that Promise, Produce and Deliver what customers want have been disconnected” comments Roth. “Now, with financial pressures mounting, companies need to get them connected. One very good way to do that is through the work of a cross-functional sales and marketing team.”

To help companies connect their dots Dr. Roth developed the BPI for Sales^TM method of “Six Sigma – ish” coaching for cross-functional sales and marketing teams. He has also launched a new Arizona company, BPI for Sales^TM (www.BPIforSales.com) to provide those services.

Dr. Bob Roth can be reached at 480.287.6009 or email DrBob@BPIforSales.com.

-END-

About BPI for Sales^TM

BPI for Sales^TM is a cross-functional sales and marketing team training and toolkit. It employs rock simple “Six Sigma – ish” process improvement tools that help teams connect all three dots to Promise, Produce and Deliver what customers want. The goal of all BPI for Sales^TM team training and support is to increase profits and grow sales at a more reliable and sustainable rate.

About Dr. Bob

Robert Roth, Ph.D. is CEO and President of BPI for Sales^TM. He has connected quite a few "dots" during his career as a CEO (Roth/Graham advertising, Minneapolis), COO (the Grand Canyon Railway), Sales and Marketing V.P. (Radisson Hotels and Del Webb) and also as a Business Process Improvement consultant and coach to several Fortune 100 companies and several hundred smaller businesses.

Some of his clients have included the American Productivity and Quality Center (first administrator of the Baldrige National Quality Award), Baxter Healthcare, 3M, Whirlpool, Kaiser Permanente, the Health Central System, Econo Car Rentals, Sara Lee, National Semiconductor, Hewlett-Packard, Gold Bond, Lady Luck Casino Hotel, Sandia National Laboratories, Doubletree Hotels, Best Western International, The Navajo Nation and the Arizona Office of Tourism.

Dr. Bob personally coaches and mentors cross-functional sales and marketing teams as they connect the dots. For more about Dr. Bob Roth's credential and experience, click here.